Aromas that transport you to memories, igniting a symphony of nostalgia with every flicker.
role: branding, packaging, and structural designer duration: 8 weeks
about us
DÈ JÁ VU is a home fragrance brand redefining the art of candlelight. Our artisanal candles are more than just fragrances; they are vessels of nostalgia. Where every aroma tells a story and every glow paints a picture, giving you the feeling of DÈ JÁ VU.
inspiration
![](https://cdn.myportfolio.com/786649e6-795e-4016-9403-c422923bf11f/c25561cf-e7e7-4929-84d0-afdfa7385df7_rw_1920.png?h=5153b2806cd997ce7430ab3545bfafdd)
structural ideation
required to include window and "special feature"
![](https://cdn.myportfolio.com/786649e6-795e-4016-9403-c422923bf11f/49577e6a-4203-4204-b72a-e7bcede6a47a_rw_1920.png?h=2bc900fb17bb11d536d4e5ddd62c6d9d)
Graphic Brand
![](https://cdn.myportfolio.com/786649e6-795e-4016-9403-c422923bf11f/c9286c46-29c0-4a7e-b09f-3cb5b3100ac0_rw_1920.png?h=1915bc7e510230718f221979ea2a7d87)
Deliverables
![](https://cdn.myportfolio.com/786649e6-795e-4016-9403-c422923bf11f/0ae40579-37da-4056-8f25-18c47150541e_rw_3840.png?h=252f6e1ca921073420b5b2a103954c90)
![](https://cdn.myportfolio.com/786649e6-795e-4016-9403-c422923bf11f/5ac4cba8-a9d1-43fa-821b-b70991ff4d85_rw_1920.png?h=d047235c394c6ad479ae47185459334b)
Conclusion
I had tons of fun with this project and had lots of great feedback from professors and classmates! A lot of people thought this was a real product packaging.
I challenged myself by designing my own dieline, instead of using a template. I had a couple of prototypes before perfecting it.
Additions
I would like to create a more defined brand guide.